In the beer and wine industry, most major brands provide graphics and templates that often come with flattened layers; many distributors have to manipulate graphics in photoshop in order to fit across multiple windows, customize with store hours, or additional information requested by accounts.

 

Larger retailers such as ShopRite and Total Wine often request customized pieces to highlight seasons or events such as Cinco De Mayo, and menus, which are customized designs utilizing brands' assets as well.

 

Deliverables included window mesh, banners, shelf-talkers, end-caps, custom menus, social media posts, and large-format posters, all designed, printed, and hand cut in-house.

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As Kohler's lead designer, I refined workflows and onboarding processes, boosting creative output, production efficiency, and brand consistency across over 1,000 monthly print requests in the Northern New Jersey market, earning recognition from major brands such as Heineken and Coors Light.

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Primary Programs:

Photoshop, Illustrator, Flexi-Pro, Vinyl Cutting Plotter, Mutoh Large Format Printers