In the beer and wine industry, most major brands provide graphics and templates that often come with flattened layers; many distributors have to manipulate graphics in photoshop in order to fit across multiple windows, customize with store hours, or additional information requested by accounts.

 

Larger retailers such as ShopRite and Total Wine often request customized pieces to highlight seasons or events such as Cinco De Mayo, and menus, which are customized designs utilizing brands' assets as well. Deliverables included window mesh, banners, shelf talkers, end caps, menus, social media posts, and large-format posters.

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By refining workflows and onboarding processes, Kohler's design department enhanced the creative output, improved production efficiency, and strengthened brand consistency across more than 1,000 monthly print requests throughout the Northern New Jersey market.

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Primary Programs:

Photoshop, Illustrator, Flexi-Pro, Vinyl Cutting Plotter, Mutoh Large Format Printers