This client, a start-up brand, has a vision to make the world a healthier place with meatless options to appeal to all consumers, outside of solely the vegan and vegetarian space. 

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The goal of the overall designs were to evoke curiosity to try something new, while also appealing to all taste buds that would draw in shoppers to opt for a quick, healthy meal.

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We focused on a range of options that were delicious and home-cooked focused along with a few "it's healthy  for you" options.

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Concepts were tested with potential consumers to help determine visual identity for the brand along with the best product to move forward with for a potential retailer opportunity.