This client, a start-up brand, aimed to make the world healthier with meatless options designed to appeal to everyone—not just vegans or vegetarians.

The design goal was to spark curiosity and encourage shoppers to try something new, while appealing to all taste preferences and inspiring quick, healthy meal choices.

We explored a range of concepts, from comforting, home-cooked flavors to options emphasizing health benefits, ensuring there was something for every type of eater.

Concepts were tested with potential consumers to guide the brand’s visual identity and identify the strongest product for a potential retail launch.