Data Visualization
Multiple Brands
Pen Portraits
Our client launched their heart-health and immunity supplements in 20 countries during 2014 – including Poland and the UK – and extended its offering in the US. While the brands attracted new EU customers to the category, the brand presented a different market situation, compared to the US.
​
The below design deliverables helped the client bring to life quantitative and qualitative data, attitudes, beliefs, and behaviors of consumer segments in an easy to understand format for strategic planning workshops and for packaging and marketing concepts.
​
Studies and deliverables took place between 2014-2015.
Brief example of an Interactive PDF created for the client that summarizes consumer research, key insights, and recommendations in an immersive digital format.
Examples of additional one-pager pen portraits sized for PowerPoint screen and wide format posters utilized in worksessions.