Our client wanted to better understand how consumers connect with their pets and what this meant for the entire category. We spoke to many pet owners and compiled stories for 5 primary growth drivers, that were explored in a workshop between the major pet food retailers and the client.

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Preceding the category vision workshop, our client wanted to focus on short-term activations that would  create a memorable in-aisle experience.

 

After a second 3-day immersive session and visiting out-of-category stores, we worked with the client to visually bring the activations to life and developed a retail activation toolkit.*

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*Additional developmental information unavailable until launched in pet stores.

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Contributions

Out of Category Research, Workshop & Deck Designed Materials, Video Editing & Storyboarding, Conceptual Development Assistance, Retail Mockups